2019 European Tour Tracker

OGIO is proud to announce its partnership as the official luggage supplier of the European Tour. Every tournament we will be bringing stories from around the world as OGIO carries the load across 5 continents, 31 countries and over 139,064 miles course to course. This unique partnership brings a great challenge but with the quality of the bags combined with the professionalism of the staff, we know we will continue to carry the tour from success to success year on year. 

This week: The Open Championship

What: European Tour Event: The 148th Open Championship
Where: Royal Portrush Golf Club
Miles Travelled:

160 miles

Short Description:
My Role This Week:

I am the Content Manager at Callaway Golf Europe which means I look after consumer-facing content across all of the Callaway brands – Callaway Golf, Odyssey Golf, TravisMathew and OGIO. Open week for me means a mixture of content collection and meetings where I will catch up with the golfing media from the UK and Europe as we review the year and plan activity for the remainder of the season.

The media centre is huge at The Open, considerably bigger than any other media centre that we visit throughout the year. It is an exciting place to be, with the world’s golfing press all in one room. The steady stream of print and digital journalists is occasionally punctuated by broadcast media and players coming and going for press conferences.

The range is a hub of activity at The Open, although it might surprise you to learn that there are less people there than most weeks as journalists are generally asked to observe from a specific area while the players focus. There is however the occasional opportunity to invite media for a behind the scenes visit to The Callaway Tour Truck.

The lead up to this year’s Open was damp to say the least! This picture was taken late in the afternoon on Wednesday, Looking up the first hole, you can see the lack of crowds despite a sell-out day. That will be sure to change through the week. The golfing public are very knowledgeable and the atmosphere on that first hole will be electric come Open Sunday.

Telling the story of the week through the #TeamCallaway players is important and while they are prepping hard for a great week there is the occasional opportunity to gather some content for the social media channels.

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